Design for Non-Designers

by The African eLearning Academy

What you will Learn:

  • This learning experience focuses on giving ordinary eLearning practitioners enough knowledge and know-how about design to empower them to create and implement eLearning solutions that successfully deliver content in a target market sensitive manner
  • It aims to create a toolbox of design tips and tricks that every eLearning practitioner can use to create visually appealing and effective learning experiences

Who will benefit from attending?

  • The course is targeted at content developers and Instructional Designers with little or no design background or training

Participants will:

  • understand the principles of designing for a specific target audience
  • understand and apply the 5 principles of good design
  • be able to use colour theory in their designs
  • understand the use and principles of typography
  • understand the principles of good layout
  • are able to create unified systems out of dissimilar elements
  • be able to successfully combine content (what is being communicated) and form (the vehicle) into a cohesive whole
  • Participants are familiar with different image file formats and their usage.


  • The programme is offered in classroom format over a period of 2 days
  • In-house sessions are also available at a group rate
  • Participants will be exposed to various design principles and practices, and then given ample opportunity to experiment with their newly acquired skills under supervision to ensure that they understand and can correctly apply the knowledge

Delivery Method:
The course is highly practical, instantly relatable and directly applicable to the participants’ current projects.

Also note that the programme is designed to be easy to participate in, allowing participants from various contexts to gain value from it. The programme is not designed as a formal learning intervention with heavy assessment requirements.  It is simply an easy-to-follow programme to equip the average Content Developer/Instructional Designer with the basic design knowledge and skills needed to successfully implement their eLearning content.

For more information contact us!