Engage: Values


A critical component in creating engaging cultures in dynamic business environments is ensuring that the values of employees, their leaders and the organisation are aligned.

Engagement Dynamics now offers you the renowned Barrett Values Assessments; tools that provide clear information about the state of values alignment in organisations.

The Barrett Values Centre (BVC) provides powerful metrics that enable leaders to measure and manage the cultures of their organizations, and the leadership development needs of their managers and leaders. 

The core products of the organisation are the Cultural Transformation Tools (CTT).   The Cultural Transformation Tools have been used to map the values of over 3,000 organisations and 2,000 leaders in 50 countries. The Cultural Transformation Tools are used by corporations, NGOs, government and municipal agencies, communities, schools and nations. The CTT values assessment instruments are available in over 30 languages.

Think about the last time you worked in an organisation where there was excitement in the air; where you felt the organisation cared about your growth and development; where everything possible was done to enhance the customer experience; and where everyone was pulling in the same direction. Almost certainly, that was a high performing organisation.

The purpose of CTT is to support leaders in building high-performance, values-driven cultures that attract and keep talented people and increase staff engagement.

CTT provides leaders, consultants, and coaches with one of the most detailed and comprehensive cultural diagnostics and values assessment instruments commercially available.

CTT surveys provide the input you need to plan and manage your change initiatives, your cultural transformation programmes, your diversity interventions, your talent management and leadership development initiatives, and your customer feedback. They make the intangibles tangible and provide lead indicators for measuring individual and collective performance.


  • CTT provides leaders with a way of managing the cultural evolution of their organisations to the same level of detail that they manage their finances
  • CTT results can generate deep meaningful conversations about the purpose and strategy of the organisation and the well-being of all stakeholders
  • CTT provides a road map for achieving high performance, Full Spectrum resilience, and long-term sustainability

 Key Attributes

  • Individuals, Teams, and Organisations - CTT can be used for individual coaching, leadership development, organisational or team transformation, and whole system change
  • Short Survey - The CTT assessment instruments are available on-line and require only 15-20 minutes to complete
  • Customisable - The CTT assessment instruments can be customised to the specific cultural and demographic needs of the groups being surveyed
  • Demographics - The richness of the survey data is determined by the depth of demographic categories chosen. There is no limit to the number of demographic categories you can choose
  • Affordable - CTT is affordable for both small and large organisations. Costs are based on the number of reports requested, not the number of survey participants. Reduced fees are available for developing countries and for primary and secondary educational institutions
  • Multiple Languages - The survey is currently available in multiple languages or written dialects. Additional languages can easily be added.
  • Fast Turnaround - A Cultural Values Assessment typically goes from survey initiation to reporting in two to four weeks

Contact us to enquire about the Barrett Values Assessments.