Mastering the Media

MASTERING THE MEDIA
by CORPORATE INTELLIGENCE TRAINING

What you will Learn:

  • Understanding the media
  • Performing in front of a camera
  • Building media relationships
  • How to organise key media messages
  • Sell message to the media/buzz words
  • Sense phrasing and speaking in sound bytes
  • Television/radio interview skills
  • Vocal control and dynamism
  • The press conference
  • How to handle the press
  • How to handle or avoid sensitive issues
  • Dressing for the media
  • Body language for different types of media

Who will benefit from attending?

  • Anyone that has to deal with the media

Outcomes:

  • A knowledge of what the media want
  • Sell message to the media effectively
  • Handle nerves and stage fright
  • Perform in front of the camera or on radio
  • Think on your feet
  • Telephonic interview skills
  • Handle media questions 
  • Identify trick tactics used by the media

Duration:

  • 8 – 12 hours for individual coaching
  • 2  days for group training

Delivery:

  • One-on–one coaching
  • Group in-house training

For more information contact us!